1. Overview

This Privacy Policy applies to DianaLea.com and the online services offered through ROOTS. ROOTS supports children and families affected by pediatric neuroimmune conditions through education, advocacy, holistic wellness, community resources, and related initiatives.

By using this website, you acknowledge the practices described in this policy. If you do not agree with this policy, please discontinue use of the website.

2. Information We Collect

Information you provide

We may collect information that you voluntarily submit, including:

• Your name, email address, telephone number, and mailing address.
• Information submitted through contact, newsletter, partnership, support, or volunteer forms.
• Donation-related details and transaction information.
• Messages, questions, feedback, testimonials, or other content you choose to share.
• Order and delivery information when you purchase books or other products through linked services.

Information collected automatically

When you visit the website, certain technical information may be collected automatically, such as your IP address, browser type, device type, operating system, referring pages, pages viewed, approximate location, and dates or times of visits.

3. How We Use Information

We may use collected information to:

• Respond to inquiries and provide requested support or resources.
• Process and acknowledge donations, purchases, registrations, or partnership requests.
• Send newsletters, program updates, event information, and mission-related communications when you choose to receive them.
• Operate, maintain, secure, personalize, and improve the website.
• Understand website usage and measure the effectiveness of our outreach.
• Prevent fraud, misuse, security incidents, and other harmful activity.
• Comply with legal, tax, accounting, and regulatory obligations.

4. How We Share Information

We do not sell your personal information. We may share limited information with trusted service providers that help us operate the website, send communications, process donations or payments, analyze website activity, host content, or provide technical support.

We may also disclose information when required by law, to protect the rights and safety of ROOTS or others, to investigate suspected fraud or misuse, or as part of an organizational transition permitted by law.

5. Donations and Payment Processing

Online donations may be processed through Stripe or another secure third-party payment provider. Payment card details are submitted directly to the payment processor and are not intended to be stored on DianaLea.com. ROOTS may receive limited transaction details, such as your name, email address, donation amount, date, payment status, and information needed for receipts or recordkeeping.

Please review the payment provider’s privacy policy to understand how it collects, uses, and protects payment information.

6. Cookies and Similar Technologies

We may use cookies and similar technologies to remember preferences, support essential site functions, understand traffic, improve performance, and measure engagement. Some cookies may be placed by third-party services embedded in or linked from the website.

You can manage cookies through your browser settings. Disabling certain cookies may affect how some website features work.

7. Email and Other Communications

If you subscribe to updates, we may send news, educational content, program information, fundraising messages, and other communications related to ROOTS. You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the message or by contacting us.

We may still send non-promotional communications that are necessary to respond to your request, provide a receipt, or address an account, transaction, or security matter.

8. Children’s Privacy

ROOTS serves a mission focused on children and families, but this website is directed to parents, guardians, caregivers, supporters, and other adults. We do not knowingly collect personal information online directly from children under 13 without appropriate parental or legal consent.

If you believe a child has submitted personal information without appropriate consent, please contact us so we can review and, where required, delete the information.

9. Data Security and Retention

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no online system or method of transmission can be guaranteed to be completely secure.

We retain information only for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining records, resolving disputes, enforcing agreements, and meeting legal or financial obligations.

10. Your Privacy Choices

Depending on your location and applicable law, you may have rights to request access to, correction of, or deletion of certain personal information, or to object to or restrict certain processing. You may also withdraw consent where processing relies on consent.

To submit a privacy request, use our Contact Us page. We may need to verify your identity before completing a request. Some information may be retained where required or permitted by law.

11. Third-Party Websites and Services

DianaLea.com may link to external websites or services, including payment processors, booksellers, social-media platforms, or resource providers. ROOTS does not control and is not responsible for the privacy practices, content, or security of third-party services. Review their policies before providing personal information.

12. Changes to This Policy

We may update this Privacy Policy as our website, programs, services, or legal obligations change. The revised policy will be posted on this page with an updated effective date. We encourage you to review this page periodically.

13. Contact Us

If you have questions about this Privacy Policy or want to submit a privacy-related request, please contact ROOTS through DianaLea.com.